Important Points
- The "World Renaissance Tour" in Beyoncé is predicted to have a tremendous demand for tickets, and Ticketmaster is ready for it.
- According to Ticketmaster and parent company Live Nation, ticket sales for the 41-date North American leg of the tour will start on February 6.
- Following a bot-infested presale for Taylor Swift's "Eras" tour, the ticketing website has come under new criticism.
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| Beyoncé performing. |
Beyoncé Giselle Knowles-Carter
Beyoncé's next "Renaissance World Tour" is likely to have a strong demand for tickets, and Ticketmaster is preparing for it as the company continues to get criticism for the disastrous presale for Taylor Swift's "Eras" tour last year.
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Beyoncé said on Wednesday that her first solo global tour since 2016 will begin in Stockholm, Sweden, on May 10, and end in New Orleans on September 27. At the Grammy Awards ceremony on Sunday, the diva will perform songs from her seventh studio album, "Renaissance," which was released over the summer and is competing for Album of the Year.
Demand for this tour is anticipated to be high, according to Ticketmaster, who plans to deploy its Verified Fan system once more to provide platform users priority access to tickets. In addition to "helping weed out customers trying to resell tickets" and automated bots, the business said the multistep authentication procedure will "guarantee more tickets get into the hands of concertgoers."
According to Ticketmaster and parent company Live Nation, ticket sales for the 41-date tour's North American leg start on February 6. Fans who want to participate in the presale will have a better chance if they sign up for Ticketmaster's Verified Fan program.
Registration does not guarantee tickets, according to Ticketmaster, and only verified fans who subsequently obtain a code via lottery-style selection will be able to participate in the sale on a first-come, first-served basis on the sale day. The firm forewarns that "there will be greater demand than there are tickets available" and that registration periods vary by city.
For the Taylor Swift "Eras" tour presale in November, verified fans encountered lengthy lines, uncertainty, and technological difficulties. The general public sale was halted by Ticketmaster 48 hours after the presale opened due to "extraordinarily high demands on ticketing systems and insufficient residual ticket inventory to match that demand."
Later, the corporation claimed that at least some of the interruption was caused by bots.
When AntsyNews contacted Ticketmaster and Live Nation for comment on Thursday, neither company responded right away.
Following the financial collapse in November, Ticketmaster and Live Nation have come under renewed fire for their 2010 merger. Politicians and business rivals claim that the ticketing company's monopoly in the live music sector has led to high ticket prices and subpar customer service.
On January 25, senators received evidence in this regard from politicians on all sides of the political spectrum who grilled Live Nation's CFO, Joe Berchtold.
Swift followers are suing Live Nation for "anticompetitive activity," according to the lawsuit.
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